Digital Literacy

Digital literacy is the ability to use information and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skill.

This is the definition of Digital literacy according to the American Library Association’s digital-literacy task force.

Is digital literacy important?

We live in an amazing time – anyone can create content and share it for the world to see! You can post videos on practically any platform just using your phone and even edit that content directly from your phone. If your content goes viral, you’ll become a star. In fact, many kids want to be a social media “infuencer” when they grow up.

The downside to this is that anyone can create content. As you read this, savvy people (and nations) are creating content designed to influence you to make decisions that could be very different than decisions you would normally make.

How can ordinary people determine how much of the content they consume is part of a targeted marketing campaign designed to sway their opinions on important matters?

This Problem Isn’t New

What’s new is the way social media platforms work. We don’t get to choose from all of the information available on a site, we’re presented information based on proprietary algorithms. Those algorithms are designed to take detailed information about us and package that into a persona. That persona is then sold as target for anyone who has paid to market on the platform.

What happens if the goal of a social media campaign is to sow unrest – or something even worse?

Let’s work together!

Our goal is to create learning materials to help people understand how the platforms that deliver digital content actually work, along with ways to evaluate digital content.

Interested in helping us? Have an idea you’d like to collaborate on, or have a suggestion for a reading list? Please reach out through our contact form.

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