In the fast-paced world of B2B technology, staying ahead demands more than just keeping up. It requires agile, effective marketing strategies that deliver results – without overburdening your team. Enter fractional product marketing services! It’s the game-changing approach that Digital Sunshine Solutions is proud to specialize in. Why choose fractional product marketing? Imagine accessing top-tier […]
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With the recent changes in Broadcom’s VMworld portfolio, many organizations are exploring VMware migration to other virtualization platforms. As companies like AT&T voice concerns over unwanted subscription costs, businesses are considering alternatives like Microsoft Hyper-V, KVM, and Xen to replace VMware’s ESXi. Some are even going to HCI (hyperconverged infrastructure) solutions like Scale Computing or […]
Read More… from Navigating the challenges of VMware migration to a new hypervisor
I wrote about mourning the VMware vCommunity in this blog post. However, every technical community evolves as technology changes. The question we should be asking ourselves is: how is Broadcom’s VMware strategy reshaping the virtualization market? Which segment of the server virtualization market is Broadcom interested in? Let’s examine this from a business perspective. In […]
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This week I am at VMware Explore in Las Vegas. I have a community talk and I’m helping that team get the talks recorded. I’ve been shocked at a few things I’ve seen here this week. I’ve come to the conclusion that I’m still mourning our vCommunity. My observations at VMware Explore 2024 The feeling […]
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Earlier this month I headed to Kansas City with the Tech Field Day crewe to attend the SHARE conference. SHARE is the oldest enterprise user conference in the world, so it makes sense that attendees are people who manage mainframes. This post is a review of a Tech Field Day presentation from BMC that discussed […]
Read More… from From Legacy to Leading-Edge: Embracing Mainframe Modernization with BMC
Have you ever wondered how your phone’s voice assistant understands your commands or how Netflix recommends your next favorite show? These are just two examples of Narrow AI at work. In this article, we’ll define Narrow AI, discuss the top uses, as well as the challenges it faces. Are you already using Narrow AI? Generative […]
I had the opportunity to attend Clik Connect last week in Orlando, Florida with the Tech Field Day crewe. The event was a chance for Qlik to showcase their new product enhancements, all of which centered around Qlik’s data-first AI adoption approach. But what sticks out in my mind is the Qlik Community. The Qlik […]
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This year, enterprise infrastructure conference season means an enhanced round of hype about artificial intelligence (AI). Since digital literacy is the only antidote to hype, we’ve been working hard on some AI basic information for you. We’re going to start at the beginning! Let’s discuss the 3 types of AI. What’s the definition of AI? […]
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In today’s competitive business landscape, it’s not enough to have a great product or service. You need to showcase your successes in a way that captivates and convinces your prospects. This is where the power of well-crafted, powerful case studies comes into play. By turning your success stories into engaging and informative narratives, you can […]
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As we find ourselves amidst the digital transformation, it’s worth contemplating the profound influence of data advancements on the world of marketing. Particularly in the realm of B2B marketing, how buyers navigate their journey to a purchase decision presents a significant challenge. You can see that buyers are reacting to your ads, but then where […]
Read More… from How to Find Buyers Who Vanish in the Dark Funnel
