Older posts from the Digital Sunshine Solutions agency days.
In today’s digital age, learners are overwhelmed by a flood of corporate and freely available content. While this abundance is a gift, it often leaves them lost, unsure where to start, and struggling to find what’s relevant. Could a Learning GPS be the key to navigating this vast digital landscape? How the ADDIE model powers […]
Read More… from Guide learners to mastery: The ultimate Learning GPS guide
In the fast-paced world of B2B technology, staying ahead demands more than just keeping up. It requires agile, effective marketing strategies that deliver results – without overburdening your team. Enter fractional product marketing services! It’s the game-changing approach that Digital Sunshine Solutions is proud to specialize in. Why choose fractional product marketing? Imagine accessing top-tier […]
Read More… from Unlocking growth: the power of fractional product marketing
In today’s competitive business landscape, it’s not enough to have a great product or service. You need to showcase your successes in a way that captivates and convinces your prospects. This is where the power of well-crafted, powerful case studies comes into play. By turning your success stories into engaging and informative narratives, you can […]
Read More… from Create Powerful Case Studies That Convert Prospects into Believers
As we find ourselves amidst the digital transformation, it’s worth contemplating the profound influence of data advancements on the world of marketing. Particularly in the realm of B2B marketing, how buyers navigate their journey to a purchase decision presents a significant challenge. You can see that buyers are reacting to your ads, but then where […]
Read More… from How to Find Buyers Who Vanish in the Dark Funnel
A case study provides real-life examples of how your product or service has been used successfully. If done right, they can become an invaluable source of information that will move your buyers through your sales funnel. In this guide, we will discuss how to write case studies that convert potential customers into buyers. What is […]
Read More… from How to write case studies that turn prospects into buyers
If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]
Read More… from A Practical Guide to User Stories, Use Cases, and Case Studies: When to Use What
I recorded a vBrownBag session for VMworld called Build Your Own Online Adventure. I wrote it specifically about attending online conferences (in particular attending VMworld), but I’m becoming increasingly aware that in order to come out on the other side of this pandemic in a better place than we went in, it is absolutely imperative […]
Why should you apply to be a vExpert? I’ve been a vExpert for several years. Here are reasons I’d recommend the program to anyone who uses VMware products. Be a vExpert for the Recognition This was a hard one for me to swallow. I’ve always had a hard time with the expert label. I don’t […]
What are the best tools for designing interactive online events? As I explained in my last post (Design Considerations in Designing Online Events), you can’t just lift and shift a face-to-face event to the digital world and expect interactive experiences to happen. You must deconstruct the face-to-face event and design an interactive online event. This […]
Do you need to host interactive online events? This is a good time to revisit this concept. As the world faces a viral health epidemic, meeting face-to-face in large groups of people may not be feasible. The World Health Organization even provides guidance on planning large events. It may be in the interest of public […]
Read More… from Design Principles for Interactive Online Events
