Why should you apply to be a vExpert? I’ve been a vExpert for several years. Here are reasons I’d recommend the program to anyone who uses VMware products. Be a vExpert for the Recognition This was a hard one for me to swallow. I’ve always had a hard time with the expert label. I don’t […]
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Community Strategy
WDYCT – What Did You Create Today?
WDYCT – What did you create today? As we move into April, with no real end of the global COVID-19 pandemic in sight, I’ve been thinking about this more and more. Is it possible to counteract destruction with creation? COVID-19 Brings Destruction There is no doubt that this virus brings destruction. It has killed tens […]
Should You Use Influencer Lists?
You’ve seen them before, influencer lists promising to deliver the names of the 100 Top Influencers for <insert trending new tech term here>. As a marketer, what are the best ways to use influencer lists? As an influencer, what does it really mean to be included on these lists? Before I start, let me clarify […]
Can Small World Theory Explain Polarization? #blogredux
This week in Blog Redux: can small world theory explain polarization? This week I’m reviving an old post from blog.ginaminks.com from July 10, 2010. The post was titled How information needs and small world signatures are related to affinity and relevance. Ahh the good ole days when we didn’t have to worry about SEO and we could […]
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Is Community Still a Bad Word? #blogredux
This week in Blog Redux: is community still a bad word? This week I’m reviving an old post from blog.ginaminks.com from February 2012 (almost 8 years ago!). The post was titled On dev-ops, marketing, the c-word, and pneumonia. Don’t worry, the c-word is community. As always, I’ll re-post the blog in its entirety here, and […]
Let the Digital Sunshine!
Today I’m launching Digital Sunshine Solutions. This is a consulting firm focused on providing services for Product Strategy, Community Strategy, and a way to help people become Digitally Literate. Why Digital Sunshine I’m originally from Florida, where we have Sunshine Laws. The intention of these laws is to “shine sunshine” on all the meetings that […]