Tuesday, July 7

community strategy

Be a vExpert
community strategy

Be a vExpert

Why should you apply to be a vExpert? I've been a vExpert for several years. Here are reasons I'd recommend the program to anyone who uses VMware products. Be a vExpert for the Recognition This was a hard one for me to swallow. I've always had a hard time with the expert label. I don't have a hard time. I'm not someone who has a home lab (these days I do cloud labs, when I get the time). I'm not the first person to download brand new bits to examine what's new. I have experience with ESX that goes way back to pre-vSphere days. I've been responsible for the product marketing of many partner products over the years, so I participated in the integration of software products (think backup products) with VMware products. I've always written about VMware products, I've always supporte...
WDYCT – What Did You Create Today?
community strategy

WDYCT – What Did You Create Today?

WDYCT - What did you create today? As we move into April, with no real end of the global COVID-19 pandemic in sight, I've been thinking about this more and more. Is it possible to counteract destruction with creation? COVID-19 Brings Destruction There is no doubt that this virus brings destruction. It has killed tens of thousands of people across the world, destroying lives and families. It has destroyed the economy, along with it individual careers, and companies. It has wreaked havoc on global economies, and it has disrupted the ability for least fortunate among us to work and provide the basic necessities for their families. This is truly a global traumatic event. Even if you are still working, you are isolated in your house, wondering about the health of the rest of your fam...
Should You Use Influencer Lists?
community strategy

Should You Use Influencer Lists?

You've seen them before, influencer lists promising to deliver the names of the 100 Top Influencers for <insert trending new tech term here>. As a marketer, what are the best ways to use influencer lists? As an influencer, what does it really mean to be included on these lists? Before I start, let me clarify that this post will focus on a B2B marketing perspective, and in particular B2B marketing for enterprise tech. Other marketing forms may not apply here. This post got pretty long, but it's important. TL;DR: What's the history of influencer lists, who is making these lists, how are they compiled, a warning for influencers on these lists, and strategies for marketers when using these lists. Why Do Influencer Lists Exist? About thirteen years ago, social media really st...
Can Small World Theory Explain Polarization? #blogredux
Blog Redux, community strategy, digital literacy

Can Small World Theory Explain Polarization? #blogredux

This week in Blog Redux: can small world theory explain polarization? This week I’m reviving an old post from blog.ginaminks.com from July 10, 2010. The post was titled How information needs and small world signatures are related to affinity and relevance. Ahh the good ole days when we didn't have to worry about SEO and we could just write to communicate! This blog post was based on my undergrad degree, in particular the work of Elfreda Chatman. Unfortunately she passed away very unexpectedly soon after I graduated. I wish she were around to know how much she impacted my work, and so I could work with her now. As always, I’ll re-post the blog in its entirety here, and add my comments as a quote that start with Thoughts from 2020. How information needs and small world signatures...
Is Community Still a Bad Word? #blogredux
Blog Redux, community strategy

Is Community Still a Bad Word? #blogredux

This week in Blog Redux: is community still a bad word? This week I'm reviving an old post from blog.ginaminks.com from February 2012 (almost 8 years ago!). The post was titled On dev-ops, marketing, the c-word, and pneumonia. Don't worry, the c-word is community. As always, I'll re-post the blog in its entirety here, and add my comments as a quote that start with Thoughts from 2019: . On dev-ops, marketing, the c-word, and pneumonia Pneumonia is a funny thing. For those of you who don’t know, I was diagnosed with pneumonia a week and a half ago. While I was at Cloud Connect. I can honestly say I’ve never been this sick in my entire life. It’s worse than the massive kidney infection I had when I was 8 months pregnant. Or the appendectomy that happened when I was six mo...