I had the opportunity to attend Clik Connect last week in Orlando, Florida with the Tech Field Day crewe. The event was a chance for Qlik to showcase their new...
Read MoreHave you run marketing campaigns that didn’t resonate with your target market? We’ve all been there. This is why you need a product marketing strategy!
Product marketing strategy is the connective tissue that helps product management, sales, and outbound marketing tell a cohesive story about a product.
Can you answer these questions about your product?
Validate your current product marketing strategy.
Developing a pragmatic approach to product marketing may seem overwhelming, especially when you have an established product.
We can help you build or validate your product marketing strategy. We can start with easy wins, and build the program incrementally.
Build messaging that speaks to your audience.
Have you ever had a product launch thrown over the wall to you from development, without even understanding what the product does? Messaging should be a collaborative story-telling process, centered on customers.
We’ll help you get out of this cycle, understand your market, and create impactful messaging that aligns to your goals.
Deliver successful product launches.
Launching a product is an iterative process, not a single event. Successful launches are tied to business goals, prepare sales and partner teams, and pre-seed the market.
We’ll help you plan successful product launches. We can even lead them for you!
I had the opportunity to attend Clik Connect last week in Orlando, Florida with the Tech Field Day crewe. The event was a chance for Qlik to showcase their new...
Read MoreThis year, enterprise infrastructure conference season means an enhanced round of hype about artificial intelligence (AI). Since digital literacy is the only antidote to hype, we’ve been working hard on...
Read MoreIn today’s competitive business landscape, it’s not enough to have a great product or service. You need to showcase your successes in a way that captivates and convinces your prospects....
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