If you believe the marketing from infrastructure companies these days, the golden age of sysadmins is in the past (term lifted from this RedHat blog post). But I believe this...
Read MoreHave you run marketing campaigns that didn’t resonate with your target market? We’ve all been there. This is why you need a product marketing strategy!
Product marketing strategy is the connective tissue that helps product management, sales, and outbound marketing tell a cohesive story about a product.
Can you answer these questions about your product?
Validate your current product marketing strategy.
Developing a pragmatic approach to product marketing may seem overwhelming, especially when you have an established product.
We can help you build or validate your product marketing strategy. We can start with easy wins, and build the program incrementally.
Build messaging that speaks to your audience.
Have you ever had a product launch thrown over the wall to you from development, without even understanding what the product does? Messaging should be a collaborative story-telling process, centered on customers.
We’ll help you get out of this cycle, understand your market, and create impactful messaging that aligns to your goals.
Deliver successful product launches.
Launching a product is an iterative process, not a single event. Successful launches are tied to business goals, prepare sales and partner teams, and pre-seed the market.
We’ll help you plan successful product launches. We can even lead them for you!
If you believe the marketing from infrastructure companies these days, the golden age of sysadmins is in the past (term lifted from this RedHat blog post). But I believe this...
Read MoreWho would have believed that I would write a post about social media being used a weapon against democracy? Looking back, I should have been more pragmatic about the power...
Read MoreSupercomputing 2020 (aka SC20) is happening November 9 – 19. It was supposed to be in Atlanta, but it’s online for the obvious reason. Tony Foster and I were lamenting...
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