Date: Dec 15, 2020 If your organization is building AI applications, you’ll be responsible for architecting AI infrastructure. Last week we talked about AI-enhanced services, but those are services using...
Read MoreHave you run marketing campaigns that didn’t resonate with your target market? We’ve all been there. This is why you need a product marketing strategy!
Product marketing strategy is the connective tissue that helps product management, sales, and outbound marketing tell a cohesive story about a product.
Can you answer these questions about your product?
Validate your current product marketing strategy.
Developing a pragmatic approach to product marketing may seem overwhelming, especially when you have an established product.
We can help you build or validate your product marketing strategy. We can start with easy wins, and build the program incrementally.
Build messaging that speaks to your audience.
Have you ever had a product launch thrown over the wall to you from development, without even understanding what the product does? Messaging should be a collaborative story-telling process, centered on customers.
We’ll help you get out of this cycle, understand your market, and create impactful messaging that aligns to your goals.
Deliver successful product launches.
Launching a product is an iterative process, not a single event. Successful launches are tied to business goals, prepare sales and partner teams, and pre-seed the market.
We’ll help you plan successful product launches. We can even lead them for you!
Date: Dec 15, 2020 If your organization is building AI applications, you’ll be responsible for architecting AI infrastructure. Last week we talked about AI-enhanced services, but those are services using...
Read MoreI have a MFA in creative writing. Still, it will take weeks for me to write and send an email. I often leave texts “on read” simply for not knowing...
Read MoreThis post was originally published on the 24×7 IT Connection blog on 5/24/2022 under the title AI bias isn’t a technical discussion. Almost a year later, a new version of...
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