Friday, August 14

Tag: Influencer lists

Should You Use Influencer Lists?
Community Strategy

Should You Use Influencer Lists?

You've seen them before, influencer lists promising to deliver the names of the 100 Top Influencers for <insert trending new tech term here>. As a marketer, what are the best ways to use influencer lists? As an influencer, what does it really mean to be included on these lists? Before I start, let me clarify that this post will focus on a B2B marketing perspective, and in particular B2B marketing for enterprise tech. Other marketing forms may not apply here. This post got pretty long, but it's important. TL;DR: What's the history of influencer lists, who is making these lists, how are they compiled, a warning for influencers on these lists, and strategies for marketers when using these lists. Why Do Influencer Lists Exist? About thirteen years ago, social media really st...