Real-Time Bidding (RTB) Explained: The Hidden World of Data Brokers

Did you know that your personal data, your location, browsing history, and even your shopping habits, can be sold to the highest bidder in milliseconds? This hidden world of data brokers and real-time bidding (RTB) fuels a massive surveillance ecosystem, and California is taking steps to fight back. Real-time bidding allows advertisers to compete for ad […]

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