Adventures at Austin ProductCamp

I went to Austin ProductCamp this weekend. I got to give my presentation for Product Marketers on how to avoid AI-washing. It was great to have so many different people in the audience, even though none were product marketers. ProductCamp was a great place to network. Everyone was very friendly, and it was easy to […]

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Guide learners to mastery: The ultimate Learning GPS guide

In today’s digital age, learners are overwhelmed by a flood of corporate and freely available content. While this abundance is a gift, it often leaves them lost, unsure where to start, and struggling to find what’s relevant. Could a Learning GPS be the key to navigating this vast digital landscape? How the ADDIE model powers […]

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A Practical Guide to User Stories, Use Cases, and Case Studies: When to Use What

If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]

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