As we find ourselves amidst the digital transformation, it’s worth contemplating the profound influence of data advancements on the world of marketing. Particularly in the realm of B2B marketing, how buyers navigate their journey to a purchase decision presents a significant challenge. You can see that buyers are reacting to your ads, but then where […]
A case study provides real-life examples of how your product or service has been used successfully. If done right, they can become an invaluable source of information that will move your buyers through your sales funnel. In this guide, we will discuss how to write case studies that convert potential customers into buyers. What is […]
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I was ecstatic when I was invited to be a delegate at the very first Edge Field Day. Edge is a weird term. Is it COLO 2.0, or about IoT? How do you get your arms around requirements for edge computing architecture? We found out at Edge Field Day 1. The line up was stellar: […]
If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]
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If you believe the marketing from infrastructure companies these days, the golden age of sysadmins is in the past (term lifted from this RedHat blog post). But I believe this is a dangerous marketing strategy, especially for infrastructure companies. What’s in a name? In the olden times, we had sysadmins who managed servers, unless they […]
