Know your content: user stories, use cases, and case studies

If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]

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Is the age of sysadmins is behind us?

If you believe the marketing from infrastructure companies these days, the golden age of sysadmins is in the past (term lifted from this RedHat blog post). But I believe this is a dangerous marketing strategy, especially for infrastructure companies. What’s in a name? In the olden times, we had sysadmins who managed servers, unless they […]

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