Unlocking growth: the power of fractional product marketing

In the fast-paced world of B2B technology, staying ahead demands more than just keeping up. It requires agile, effective marketing strategies that deliver results – without overburdening your team. Enter fractional product marketing services! It’s the game-changing approach that Digital Sunshine Solutions is proud to specialize in. Why choose fractional product marketing? Imagine accessing top-tier […]

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How to write case studies that turn prospects into buyers

A case study provides real-life examples of how your product or service has been used successfully. If done right, they can become an invaluable source of information that will move your buyers through your sales funnel. In this guide, we will discuss how to write case studies that convert potential customers into buyers. What is […]

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Edge Compute Architecture Explained: What You Need to Know

I was ecstatic when I was invited to be a delegate at the very first Edge Field Day. Edge is a weird term. Is it COLO 2.0, or about IoT? How do you get your arms around requirements for edge compute architecture? We found out at Edge Field Day 1. The line up was stellar: […]

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A Practical Guide to User Stories, Use Cases, and Case Studies: When to Use What

If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]

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Is the age of sysadmins is behind us?

If you believe the marketing from infrastructure companies these days, the golden age of sysadmins is in the past (term lifted from this RedHat blog post). But I believe this is a dangerous marketing strategy, especially for infrastructure companies. What’s in a name? In the olden times, we had sysadmins who managed servers, unless they […]

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