A case study provides real-life examples of how your product or service has been used successfully. If done right, they can become an invaluable source of information that will move your buyers through your sales funnel. In this guide, we will discuss how to write case studies that convert potential customers into buyers. What is […]
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I was ecstatic when I was invited to be a delegate at the very first Edge Field Day. Edge is a weird term. Is it COLO 2.0, or about IoT? How do you get your arms around requirements for edge compute architecture? We found out at Edge Field Day 1. The line up was stellar: […]
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AI is suddenly the hot new term. Microsoft has a multibillion-dollar investment in the artificial intelligence lab OpenAI. ChatGPT, OpenAI’s break-out application, has many people declaring a new era for work, education, and society in general. With so much hype around these tools, how can you be sure that your organization doesn’t fall for AI […]
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AI is a big topic of conversation these days. Some people think the new advances will change human routines and lives. Others think that we should be afraid of these technologies. But to take an informed position, maybe the first thing we should is ask: is it possible to teach machines to be intelligent? What […]
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If your organization is building AI applications, you’ll be responsible for architecting AI infrastructure. Last week we talked about AI-enhanced services, but those are services using AI to make a product smarter. Those folks are also building environments to support building their AI enhanced products. So if you’re wondering “what is AI infrastructure”, this post […]
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I have a MFA in creative writing. Still, it will take weeks for me to write and send an email. I often leave texts “on read” simply for not knowing how to respond. Ordering at restaurants often leaves me confused. As an autistic adult, these mundane tasks seem almost impossible to me at times. With all […]
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This post was originally published on the 24×7 IT Connection blog on 5/24/2022 under the title AI bias isn’t a technical discussion. Almost a year later, a new version of ChatGPT has been released for crowd-sourced testing. This comes on the heels of Microsoft laying their AI ethics team. I’m republishing this post to remind […]
If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]
Read More… from A Practical Guide to User Stories, Use Cases, and Case Studies: When to Use What
