Gina Minks | Digital Sunshine Solutions

Create Powerful Case Studies That Convert Prospects into Believers

Posted on 3 April 2024 (2 April 2024)

In today’s competitive business landscape, it’s not enough to have a great product or service. You need to showcase your successes in a way that captivates and convinces your prospects. This is where the power of well-crafted, powerful case studies comes into play. By turning your success stories into engaging and informative narratives, you can […]

How to Find Buyers Who Vanish in the Dark Funnel

Posted on 5 January 2024 (15 June 2024)

As we find ourselves amidst the digital transformation, it’s worth contemplating the profound influence of data advancements on the world of marketing. Particularly in the realm of B2B marketing, how buyers navigate their journey to a purchase decision presents a significant challenge. You can see that buyers are reacting to your ads, but then where […]

How to write case studies that turn prospects into buyers

Posted on 31 October 2023 (30 October 2023)

A case study provides real-life examples of how your product or service has been used successfully. If done right, they can become an invaluable source of information that will move your buyers through your sales funnel. In this guide, we will discuss how to write case studies that convert potential customers into buyers. What is […]

Edge Compute Architecture Explained: What You Need to Know

Posted on 5 June 2023 (15 June 2024)

I was ecstatic when I was invited to be a delegate at the very first Edge Field Day. Edge is a weird term. Is it COLO 2.0, or about IoT? How do you get your arms around requirements for edge compute architecture? We found out at Edge Field Day 1. The line up was stellar: […]

Don’t be afraid of AI! Know how to sidestep FUD

Posted on 14 April 2023 (13 April 2023)

AI is suddenly the hot new term. Microsoft has a multibillion-dollar investment in the artificial intelligence lab OpenAI. ChatGPT, OpenAI’s break-out application, has many people declaring a new era for work, education, and society in general. With so much hype around these tools, how can you be sure that your organization doesn’t fall for AI […]

How do you teach a machine to be intelligent?

Posted on 12 April 2023 (12 April 2023)

AI is a big topic of conversation these days. Some people think the new advances will change human routines and lives. Others think that we should be afraid of these technologies. But to take an informed position, maybe the first thing we should is ask: is it possible to teach machines to be intelligent? What […]

Do you know what you need to build AI infrastructure?

Posted on 22 March 2023 (15 June 2024)

If your organization is building AI applications, you’ll be responsible for architecting AI infrastructure. Last week we talked about AI-enhanced services, but those are services using AI to make a product smarter. Those folks are also building environments to support building their AI enhanced products. So if you’re wondering “what is AI infrastructure”, this post […]

In love with ChatGPT? Check the your bias!

Posted on 16 March 2023 (11 June 2024)

This post was originally published on the 24×7 IT Connection blog on 5/24/2022 under the title AI bias isn’t a technical discussion. Almost a year later, a new version of ChatGPT has been released for crowd-sourced testing. This comes on the heels of Microsoft laying their AI ethics team. I’m republishing this post to remind […]

Teleport Connect conference live blog

Posted on 9 November 2022 (28 January 2023)

Today I’m live blogging Teleport Connect – Teleport’s first conference. I’m speaking later, but the talks are interesting! The Department of Yes Kevin Hanaford, Head Of Security Engineering @ Discord. Security has been traditionally seen as the department of no. Remember the old RSA keys and how clunky they are. Intention was to protect company […]

Author: Gina Minks

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