How to write case studies that turn prospects into buyers

A case study provides real-life examples of how your product or service has been used successfully. If done right, they can become an invaluable source of information that will move your buyers through your sales funnel. In this guide, we will discuss how to write case studies that convert potential customers into buyers. What is […]

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Edge computing architecture fundamentals

I was ecstatic when I was invited to be a delegate at the very first Edge Field Day. Edge is a weird term. Is it COLO 2.0, or about IoT? How do you get your arms around requirements for edge computing architecture? We found out at Edge Field Day 1. The line up was stellar: […]

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Don’t be afraid of AI! Know how to sidestep FUD

AI is suddenly the hot new term. Microsoft has a multibillion-dollar investment in the artificial intelligence lab OpenAI. ChatGPT, OpenAI’s break-out application, has many people declaring a new era for work, education, and society in general. With so much hype around these tools, how can you be sure that your organization doesn’t fall for AI […]

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How do you teach a machine to be intelligent?

AI is a big topic of conversation these days. Some people think the new advances will change human routines and lives. Others think that we should be afraid of these technologies. But to take an informed position, maybe the first thing we should is ask: is it possible to teach machines to be intelligent? What […]

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Do you know what you need to build AI infrastructure?

Date: Dec 15, 2020 If your organization is building AI applications, you’ll be responsible for architecting AI infrastructure. Last week we talked about AI-enhanced services, but those are services using AI to make a product smarter. Those folks are also building environments to support building their AI enhanced products. If you’re not familiar with what […]

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In love with ChatGPT? Check the AI bias!

This post was originally published on the 24×7 IT Connection blog on 5/24/2022 under the title AI bias isn’t a technical discussion. Almost a year later, a new version of ChatGPT has been released for crowd-sourced testing. This comes on the heels of Microsoft laying their AI ethics team. I’m republishing this post to remind […]

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When to use user stories, use cases, or case studies

If you’re a product marketer, you’ve heard about user stories, use cases, and case studies. But do you know what each one is, and when you should use them? It’s easy to be confused about them at first because they sound so similar. However, each of these tools serves a different purpose. When used together, […]

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Teleport Connect conference live blog

Today I’m live blogging Teleport Connect – Teleport’s first conference. I’m speaking later, but the talks are interesting! The Department of Yes Kevin Hanaford, Head Of Security Engineering @ Discord. Security has been traditionally seen as the department of no. Remember the old RSA keys and how clunky they are. Intention was to protect company […]

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Pure Storage live blog post from Storage Field Day

Here’s my 3rd post from Storage Field Day – Pure live blog post. Storage sustainability – Reducing carbon footprint Pure is working on being more transparent about how their arrays impact the environment. They started with a review of the industry. IT is 1% of worlds energy, that’s more than some countries use. Power use […]

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